After Gap announced the brand would join Aurora James’s 15 Percent Pledge — committing to amplifying Black voices with an additional $200,000 donation to the organization — and following up with a Black History Month collection, the spring 2021 campaign is revealed. Generation Good brings together optimistic activists and creators (including Brother Vellies fashion designer and businesswoman Aurora James herself) spanning across age groups, genders, abilities, and backgrounds. We see tattoo artist Dr. Woo and skater Evan Mock alongside musician Dizzy Fae and chef Melissa King in the adult series, which was photographed and directed by Mark Seliger.
Meanwhile, leading youth forces such as transgender activist Rebekah Bruesehoff, gender equality and climate justice activist Ina Bhoopalam, and anti-bullying speaker Nandi Hildebrand are featured in the Nxt Gen Gap teen collection….