Kit’s Mom Cynthia Rowley on The Bachelor and Her Brand

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Fashion designer Cynthia Rowley has become known for her playful prints, romantic dresses, and totally groovy wetsuits, which, in my opinion, put most bikinis to shame. Even though her brand has taken the smart turn toward a more approachable direct-to-consumer schedule, abiding by no fashion calendar, she’s seeing a major boost in traffic lately, and it has everything to do with Bachelor Nation.

Her daughter Kit Keenan’s appearance on Matt James’s season was cause enough for search about the powerhouse duo, who also host a lifestyle podcast together called Ageless. “If you want to talk about a spike in engagement and traffic, it’s always on Wednesdays,” Cynthia Rowley confirmed, as we laughed about streaming The Bachelor the day after it airs on Hulu in order to avoid commercials. “The first time Kit noticed the traffic, she was like, ‘what happened last night on a Wednesday?’ I…

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