“So wait a second, how long did it take you to create this shopping site from start to finish?” I asked costume designer, wardrobe curator, and businesswoman Zerina Akers over the phone. She was out on a walk, just one day before she pushed Black Owned Everything live with the help of Google Pixel. “You know what’s crazy? It feels like forever, but it’s only been about six months, Sarah,” Zerina said with a laugh. “People take five years developing things like this.” She isn’t wrong.
I had talked to Zerina back in September 2020 when her idea was slowly coming to fruition. The industry powerhouse — who has worked with the likes of Beyoncé (perhaps you remember the incredible fashion in Black Is King), Normani, and Chloe and Halle Bailey — is busy, to put it plainly. But in the middle of the pandemic, she launched the Black Owned Everything Instagram account championing