The History of Checkered Prints, Instagram’s Biggest Trend


If the summer of 2019 was defined by Réalisation Par’s leopard-print midi skirt and the uniform of 2020 was a three-way tie between Hill House Home nap dresses, DIY tie-dye, and Entireworld sweatsuits, then 2021 is gearing up to be the year of the checkered print. More precisely: checkered prints from Holiday the Label.

It started out innocuously enough. When Sydney-based designer Emma Mulholland founded Holiday the Label in 2017, her intention was to create a quirky-cool brand that captured “the restless traveler’s heart” with ’90s-inspired looks that stir up feelings of “vacation nostalgia,” and she certainly delivered with supercute slogan tees, psychedelic prints, and even scrunchies. Then, at the tail-end of 2017, we were unexpectedly introduced to the checked Kokomo pants, a print inspired by director Gregg Araki’s ’90s films, particularly 1995’s black comedy thriller Doom…

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