Simone Rocha and H&M’s Collaboration Is For the Whole Family

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London-based designer Simone Rocha is known for her romantic, girlish aesthetic inspired by pre-20th-century period fashion. For her first collaboration with H&M, Rocha is rediscovering the best designs from her past collections and creating a modern wardrobe for the entire family — including tulle dresses, separates, knitwear, outerwear, occasion wear, footwear, and casual pieces for women, men, and children. This is H&M’s first collaboration with an Irish designer.

While Rocha is Irish-born, Simone Rocha x H&M will also be shaped by the designer’s multicultural heritage by featuring traditions and crafts from Hong Kong and references to iconic moments in art history. “We see glimmers of Tudor courtiers, wild florals, portraits and photographs, dolls and trinkets. There is tartan, beading, florals, pinks, reds, and bespoke fabrications, developed in house, exclusively for this…

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