Why Brands Need to Hire More Black Influencers

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Let’s face it: 2020 has been a year of letdowns, and the fashion industry is no exception — especially when it comes to matters of race. As a Black editor, I’m sick and tired of the general refusal to follow through on promises and simply do what is right. Following George Floyd’s murder, countless brands rushed to social media to share sentiments of solidarity. My inbox was flooded with emails titled, “Our commitment”, “We stand with the Black community”, and, my personal favorite, “We pledge to do better”. As someone who’s worked in fashion for eight years and experienced discrimination both firsthand and from afar, these so-called “promises” fell on deaf ears. They were performative, lacked emotion, and, frankly, felt like they were after one thing: my coin. As I dealt with the trauma and grief of losing yet another innocent Black man, supporting newly woke brands was…

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