The traditional way of shopping for a wedding dress is to attend a bridal appointment in person at a boutique with family, friends, and high expectations of finding “The One.” But that isn’t the only option, thanks to the large selection of online retailers. Online shopping can provide ease, variety, and even savings. Bridal designers whose boutiques aren’t geographically close, are now available at the click of a finger. By going through the motions virtually, brides are able to try on dresses in the comfort of their own homes with no time limit and zero entourage — unless they want to pop some champagne and model their dress via Zoom.
When shopping for a wedding dress online, we do encourage you to keep an open mind and have patience. According to Terry Hall, Amsale’s head of retail, “many brides end up buying something completely different from what they thought they wanted….