K-Beauty Trends from 2020 GLOWPICK Awards – THE YESSTYLIST – Asian Fashion Blog


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Renowned Korean beauty review site GLOWPICK just announced its consumer beauty awards for 2020. This year’s awards honored 510 products across 170 categories, including 50 products in the rookie category. Results were based on 608,267 reviews on 114,050 products, written by 40,708 registered GLOWPICK users from November 16, 2019, to November 15, 2020.

During the selection, GLOWPICK underwent a four-step screening process which involved removing spam, advertisements, and inappropriate and sponsored reviews. The site also conducted evaluations internally to ensure the results are fair and unbiased. GLOWPICK released ten trends of the year based on its findings. Let’s see what the report revealed!

For the full list of winners for 2020, please visit GLOWPICK’s website (Korean only).

Trends by GLOWPICK

One of our biggest concerns this year is…

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