TikTok Star Loren Gray Launches Her Jewelry Line &always

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If you’re not familiar with Loren Gray, prepare to get acquainted with the successful 18-year-old, because her career is most definitely blossoming. ICYMI: Loren is the fourth most-followed user on TikTok with nearly 50 million followers — yes, you read that right, 50 million! — and she has almost 21 million followers on Instagram, which is nothing to scoff at.

Along with being a household name on the social media app, she signed on as a recording artist with Capitol Records and is now adding jewelry designer to her ever-expanding résumé with her new line, &always. Loren also had sustainability in mind by creating oversize lavender tin cases (which can be used as jewelry boxes!) that are 100 percent recyclable and reusable. I chatted with the rising Gen Z star about why she decided 2020 was her time to enter into the accessory space and some of her style…

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