Madewell Is the Latest Brand to Join the 15 Percent Pledge


NEW YORK, NEW YORK - MAY 19: Madewell is closed during the COVID-19 pandemic on May 19, 2020 in New York City. COVID-19 has spread to most countries around the world, claiming over 323,000 lives with infections of over 4.9 million people. (Photo by Ben Gabbe/Getty Images)

Madewell is one of the latest retailers in fashion to join the 15 Percent Pledge. The brand announced that by the end of 2021, Black-owned brands, artisans, and designers will account for at least 15 percent of the brand’s third-party partnerships, including collaborations.

To show customers how, exactly, the brand plans on meeting its goal of carrying at least 15 percent Black-owned businesses, Madewell announced that it will 1) Increase design collaborations with Black designers, artists, and Black-owned brands 2) Increase the share of Black makers and small businesses within its long-standing Hometown Heroes program, which highlights local creatives from all over the country, and provide ongoing mentorship through the program 3) Increase the share of Black-owned businesses featured in its Labels We Love program, which features all third-party brands carried on

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