Shop Fila’s BTS-Fronted Project 7 Clothing and Sneakers

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To say BTS has been busy this year would be a vast understatement. Shortly after performing at the American Music Awards, nabbing an Esquire cover, and making Grammys history, the megapopular group announced a new partnership with Fila. To kick things off, BTS appeared in a futuristic campaign for Fila’s new Project 7 capsule collection.

Emphasizing “fashion with functionality,” the limited-edition range consists of cold-weather outerwear, layering basics, accessories, and bags, all with a utilitarian feel and military flairs like camouflage and cargo pockets. There are also four sneakers, including the requisite clunky dad sneaker. With prices ranging from $17 to $220, the complete collection is exclusively available on the Fila website. Browse the splashy campaign photos ahead, and then shop some of our Project 7 picks.



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