CosmoTrends: The Latest Beauty Trends from Cosmoprof Asia Digital Week 2020 – THE YESSTYLIST – Asian Fashion Blog

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This year’s been tougher than ever for the beauty industry. Our needs and behaviors are changing, and this sector is adapting to new trends with all its might to meet those demands.

Held on November 9-13, the Cosmoprof Asia Digital Week 2020 has just announced the latest beauty trends observed via exhibitors’ submissions across the world. Known as the CosmoTrends, this collaborative report with beauty trend-forecasting company Beautystreams highlights six major trends to come:

Beauty devices are trending, fueled by lockdowns and the need for at-home salon-grade beauty treatments. Light Emitting Diode (LED) masks, skin analyzers, peeling machines, electronic cleansers and massagers are some of the beauty items in demand during the pandemic. Meanwhile, online consultations utilizing artificial intelligence (AI) and virtual reality (VR)…

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