Dua Lipa Is Puma’s New Brand Ambassador

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Dua Lipa has been announced as Puma’s newest brand ambassador, which means she’ll be starring in global campaigns and also working with the label to inspire fans and shoppers through initiatives that are important to her. So, yes — there’s likely a pair of cool, new Dua Lipa crafted Pumas coming your way. In fact, Puma has already confirmed Dua for their 2021 “She Moves Us” campaign, which focuses on encouraging women to get active. The partnership, which is described as a “multi-year” contract, starts off with the promotion of Dua’s Studio 2054 virtual performance, where she and her dancers will wear Puma. (Heads up: tickets are discounted right now if you’re interested!)

Dua, for one, is psyched to put energy into this new relationship. “I am so excited to announce my partnership with PUMA. From performance rehearsals to hiking in the hills, it’s important to feel…

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