Damsel in Distressed: LOONA’s Olivia Hye – THE YESSTYLIST – Asian Fashion Blog


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LOONA first became known for their unique debut system of unveiling each member with solo releases before launching as a group in August 2018. The 12-member K-pop girl group is now known for their equally unique concepts, which grow more intricate with every comeback. Olivia Hye was the last LOONA member to be introduced in March 2018, and she turned into an instant fan favorite with her distinctive visuals and strong vocals.

Olivia Hye, real name Son Hye-joo, opts for comfort above all else when off stage. Her palette consists of dark tones with white accents here and there, making her style a perfect inspo for fall!

LOONA's Olivia Hye Main Image

Raging Red


LOONA is all about symbolism, with each member representing an animal, color, fruit and – in the case of subunit yyxy – emotion. Olivia Hye, who is part of yyxy, represents anger, and what better way to illustrate…

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