Every time I open up Instagram or TikTok, I’m captivated by a flurry of fashionable and inspiring new posts by South Asian influencers. It seems like sheltering in place for many people has allowed us all to go back to our roots and focus on what makes us happy and what energizes us, which brings me to these inspiring influencers.
Being an Indian woman in fashion, I’ve personally been so excited to discover a diverse group of talented South Asian influencers who have been making me feel less alone at this time and embrace our culture even more. While I know what it feels like to be “othered” in the media industry, my mission has always been to shed some light on both my culture and its rich history in both fashion and beauty. I want people to feel like they can see a bit of themselves in an industry that hasn’t necessarily celebrated people who look like us up until recently….