How Virtual Fashion Shows Are Changing the Fashion Indudstry

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Vogue chief editor Anna Wintour takes her seat in the front row for the catwalk show by fashion house Victoria Beckham during their Autumn/Winter 2020 collection on the third day of London Fashion Week in London on February 16, 2020. (Photo by DANIEL LEAL-OLIVAS / AFP) (Photo by DANIEL LEAL-OLIVAS/AFP via Getty Images)
Before becoming a journalist, I was on the other side of the press, working at a luxury fashion house in their public relations department. Working for a global brand was amazing and very educational. I was tasked with helping the director dress our celebrity clientele for red carpet events. I got to plan and attend extravagant events for what seemed like the most important people in the world. It was great, but the one thing I hated every year was managing the seating arrangements for fashion shows.

Every spring and winter, our team would hand select the attendees, dole out invites, and assign seating to the coveted show. The process was lengthy: divide 50-75 front row seats among top fashion editors, buyers, celebrities, athletes, models, friends and family, and influencers. We carefully made sure rival publishers weren’t sitting next to each other, or that a known scandal wasn’t…

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