Miu Miu’s Spring 2021 Runway Show With a Virtual Front Row


For her Miu Miu spring 2021 collection debut, Miuccia Prada staged a stadium-like, socially distanced runway with rubber walls and lines that mimicked those of a basketball court. Her thought process? To make sure her fashion show reflected the current day and age, keeping in tune to how we’ve been absorbing spectacles and events these past few months, and likely will continue to in the future.

The Miu Miu brand has always been synonymous with its celebrity audience — a community of strong women, like Storm Reid, Elle Fanning, Zoey Deutch, Alexa Chung, Sydney Sweeney, and Suki Waterhouse — that support one another. So of course, they were invited to the show. But keeping CDC recommendations in mind, Miuccia set up screens that became an integrated part of her runway, making her muses part of the show virtually. This was a similar setup to Olivier Rousteing’s at Balmain this…

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