Plus size fashion has been taking its fair share of beatings with The Rona. As we lost physical stores, Avenue was snatched up by City Chic and Catherines now belongs to Full Beauty. And now we have a confusing loss with Simply Be in the US.
A few years back, Simply Be launched a huge campaign with their US site. Retained new PR. And then went silent.
Over the past few weeks, you may have received a few emails about Simply Be Closing its US site. Initially, we did not worry, because they have their UK site, right?! No worries…
Or so we thought.
In a time where ASOS, River Island, and Pretty Little Things (among other UK based brands) ship to the US or have US site options, what Simply Be has done, has us scratching our heads.
We reached out to Simply Be to confirm and clarify their actions, as they suggested us to shop Walmart, Next, and ASOS.
In a world where international shipping is…