Von Dutch Makes Its Return With a Retro Denim Collection


Everything old is new again — and we mean everything. Following the recent return of similarly flashy 2000s brands like Kangol and Juicy Couture (albeit via collaborations and capsule collections), Von Dutch is too making a comeback. Though the brand has quietly been stocking its site with nostalgic garb for some time, it’s now plotting a transition into the luxury market under the name Von Dutch Paris.

The plan begins with jeans: To kick things off, Von Dutch has rereleased two flared, low-rise pairs that haven’t been sold since 2005. Then, later this fall, Von Dutch plans to release a premium denim collection with prices starting at $500. Eventually, there will also be footwear, outerwear, and accessories at a similarly high price point. Overseeing it all is Creative Director Earl Pickens, an alum of Jean Charles de Castelbajac and Marlboro International Sportswear, among other…

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