Socially Distanced Runway Shows at Fashion Week


This Fashion Week, runway shows aren’t exactly a thing of the past, although most designers have chosen to debut their spring/summer 2021 collections virtually. Whether it’s by way of a pre-recorded fashion video or a livestream that reveals the clothes with no audience in sight, the fashion world is certainly getting innovative. But some designers — Jason Wu, Christian Siriano, Ulla Johnson, and Bronx & Banco, to name a few — have made use of outdoor locations in New York, following in the footsteps of Simon Porte Jacquemus, who set his own scene in the middle of a wheat field in Paris this July to present “L’amour.”

POPSUGAR talked to Grace Rowe, Director of Production at IMG Focus, the company that brings NYFW to life each season, and the team at Spring Place, where Jason Wu transformed the rooftop into a tropical Tulum getaway, about the safety measures taken to bring the…

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