Patagonia Is Making “Vote the Assh*les Out” Tags


We’re assuming the intention behind Patagonia’s revamped “VOTE THE ASSH*LES OUT” tag was not meant to be hidden for long. If you’ve seen snapshots of the tags circulating on social media, these images are 100 percent real, as confirmed by Patagonia spokesperson Tessa Byars, who told POPSUGAR the message has been sewn onto the tags of the 2020 men’s and women’s Road to Regenerative Organic Stand-Up Shorts. Patagonia chose these shorts specifically because they’re made with Regenerative Organic Certified fabric as part of a mission to help farmers build healthy soil that slows climate change. The company has also been standing up to climate deniers for about as long as it’s been producing these shorts.

As you’re probably well aware, the upcoming 2020 election can impact the future of our planet, and Patagonia wants to drive that point home with its new tags. Yvon Chouinard, founder…

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