Abacaxi Designer Interview | POPSUGAR Fashion

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Like up-and-coming South Asian-American designer Sheena Sood, I grew up not seeing a lot of women like me in the fashion and beauty arena, and came across even fewer Indians when I started my career as a fashion editor. So, you can imagine that Sheena’s brand, Abacaxi, which she started in 2017, resonated with me for lots of reasons. Abacaxi, which is the Portuguese word for pineapple, features an array of environmentally-friendly colorful pieces (think: tunics, oversize outerwear pieces, and whimsical, flowy dresses), all handmade by artisans in Dehli. Seeing someone who’s also so proud of their roots, I felt an instant personal connection to her designs, knowing that the pieces were produced thoughtfully and sustainably by artisans in India.

“While my identity doesn’t define me, it certainly has informed my work and my creativity. I’ve always found my heritage to be the biggest…

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