How Telfar Became So Popular

How Telfar Became So Popular

NEW YORK, NY - SEPTEMBER 09: A model (fashion detail) poses at the Telfar Presentation during New York Fashion Week at BLADE Lounge on September 9, 2018 in New York City. (Photo by Noam Galai/Getty Images)

After two and a half years of waiting, I was finally able to order Telfar’s large olive green shopping bag via the brand’s 24-hour Security Bag Program. Hopeful owners, like me, who have long waited to own one of these hard-to-get handbags were given 24 hours to purchase as many bags, in as many colors, in any size that our hearts desired. I took advantage, walking away with the large olive green shopping bag, a medium yellow shopping bag, and two small shopping bags in orange and pool blue. I’ve never bought four luxury handbags in one sitting; in fact, I’ve never bought a luxury handbag because they are always impossibly expensive. That’s what I love about Telfar bags, they’re the perfect marriage of functionality, fashion, and price. And the amazing thing, all Telfar products — denim, hats, shoes, and jewelry — are affordable and for the people, which is why they are almost…

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